Slump Marketing Resource – Craigslist Marketing – Free Marketing

eBook: Marketing on Craigslist 101 -

Since its launch in 1995 Craigslist.org has quietly become the largest online classifieds website in the world with a regional presence in 190 cities, across 35 countries. Each month over 10 million people log on to the seventh most popular website to buy and sell just about everything. From real estate to furniture, promoting services such as contracting, house cleaning and even babysitting – Craigslist is the one spot where anyone can connect regionally to fill a need.

As its popularity has continued to increase, so have the possibilities for vendors large and small to market their wares on Craigslist. What’s the big attraction? For the most part Craigslist is 100% free to post and search. Only do job postings in San Francisco, L.A and New York City cost a small fee to post. Otherwise, Craigslist is an open free source for new targeted customers, ripe for the picking, just waiting for your business to give them what they want.

Craigslist is regionally based website that truly promotes community involvement. However, you can post in any of the available metros and multiple metros as well. The trick is in designing an ad that gets people attention, getting on a regular posting schedule, following the rules (or at least not overtly breaking them) and searching for new customers daily.

Simplicity in ad design is paramount and it matches the vibe that Craigslist likes to attract – peer-to-peer, real human interaction. It lacks the commercial aspects that add fluff and confusion in exchange for simple ads, most posted by real folks. Design your ad to fit into that scheme is key to a successful campaign.

Get into the habit of posting often on Craigslist and hit multiple metros with different ads to get more reach (if you business can support it). It’s free to post so what do you have to lose!

Understanding Craigslist rules are fairly simple as they are openly published. They are super picky about what you can post, but there are exceptions like livestock and anything illegal (drugs, guns, etc.). One of the major rules that I see as a marketing rule more than a terms of service rule is to post in the category that best corresponds with your product type. This ensures your ad will reach the best target without adding to useless clutter.

Over 8 million people post monthly on Craigslist and that number grows every day. Don’t just sit back and post ads, answer ads seeking your products and services as well.

Craigslist is one of the best ways for every business, large and small to find a new voice online for little more than elbow grease. << learn more >>

alternative spellings for “Craigslist”:

Get Some Google Love: HubPages.com Report –

Here are the the top 5 reasons that I think HubPages.com is interesting from a slump marketing perspective?

• Google respects them: Hub Pages Carry a Google PR (Pagerank) of 6
• Google treats them with respect: Hub Pages is Looked at by Google as Authoritative
• Yahoo links to Hub Pages: HubPages.com Have Over 56,000 Links Coming in From Yahoo
• HubPages.com are highly trafficked: It’s Alex Ranking is 220
• HubPages are FREE

Here is a inexpensive ($9) report that you might want to read. HubPages Blueprint

Do-It-Yourself Public Relations Kit

Several years ago I attended one of Margie’s “Meet the Local Media” seminars and was impressed that she had most of the leading business media writers on the panel.

Here is what the author, Margie Fisher, says about this DIY PR kit:

After using this Kit, you’ll know:

• The quick and easy way to create a public relations plan

• How to write winning press releases and pitches

• How to create “angles” the media loves

• The right format for phone and written publicity pitches – that the media will pay attention to

• How to get speaking gigs to promote your business

• How to write articles, Letters to the Editor and Op-Eds that get published

• Tips to develop successful and profitable e-newsletters

• The right format for an online Media Kit and how to create one

• How to prepare yourself with Media Interview tips that make you look like a pro

• Why and how you should get involved with non-profits

• The best ways to publicize your Web site and increase revenues

• How to create, write and promote a blog

• Tips for hosting special events that lead to increased exposure and business

• How to conduct workshops and seminars for profit and for potential new business

• Tips on how to deal with crisis management situations

Wow – does that sound good to you? I knew it would!

But I don’t stop there. I also include:

• Examples of 12 angles used for actual small businesses and non-profits, including pitches and results obtained

• Success stories from other “do-it-yourselfers”

• Insider secrets to save thousands of dollars in P.R. consulting fees and advertising/marketing costs

• Pitching tips from writers, editors and producers at top media outlets

• How to establish yourself as an expert in your field, so you attract more clients

• Proven tips to spread the good word about your business

• Contact information for top media outlets

• And much more!

Oh, you should also know that I wrote this entire Kit in a step-by-step format and easy-to-understand language…

…so much so, that you could EASILY hand this off to an assistant or intern to do all this FOR you, if you wanted to (and several Kit owners have)!

More details are available here on this slump marketing tactic.: